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MICE in event management industry is M = Meetings I = Incentive C = Conferences E = Exhibitions. It caters to varied needs of business in the form of conferences, International conferences and conventions.meetings and exhibitions.The acronym MICE (for Meetings, Incentives, Conferences, and Exhibitions or Events) is also still in widespread use around the world, despite its somewhat unfortunate connotations At the micro level, words such as ‘conference’, ‘convention’ and ‘meeting’ even, are often used in synonymous.A significant obstacle to reliable forecasts and future course of action is needed in determining the adequacy of the existing infrastructure and support services to cater to the present and future needs of the MICE industry.

Hence, there is need for:

  • Determining the sufficiency of support services
  • Identifying any barriers to the growth of MICE
  • Determining the level of usage of these venues
  • Forecasting expected future demand for these venues
  • Determining the adequacy of existing venues to fulfill this expected demand
  • Outlining any serious flaws with existing venues

Planning for MICE

Planning for MICE requires a lot of coordination,Let us see what are the areas that would require a special set of planning as far as MICE is concerned.

  • Venue
  • Transports
  • Accommodations
  • Other Support Services


One of the most important aspects is the venue of the meetings, conventions and exhibitions. A large numbers of destinations do not get much of business that they want because they do not have that kind of venues that are needed for MICE business. For planning MICE the industry should first consider the following:

  • Taking stock of existing capacity of the venues for meetings, conferences and exhibitions.
  • Forecasting the extent of use of these venues.
  • Calculating future demand for these venues
  • Determining the adequacy and inadequacy of existing venues to meet their expected demand For planning MICE the industry should first consider the following:


One of the main concerns identified by the industry is regarding transport. And this involves not only ground transport but also air transport. The main problem is related to insufficient and inconvenient airline timetables. For example, in India most of international airlines arrive at either midnight or after midnight which means that a business traveler has to either arrive a day before or at midnight to attend a meeting, exhibition or a conference. This is slightly inconvenient for this category of travelers because they are hard pressed for time and also want to arrive fresh for their work. Other aspects that need attention at the planning stage in this regard include selection of the type of coaches for road transport, trained drivers and escorts, etc. Generally, these services are contracted out to tourism transporters.


Since, MICE isn’t a seasonal business it’s to be planned throughout the year. In this perspective, Accommodation becomes a very essential criterion. MICE tourists usually prefer accommodation setups near their meeting/conference/exhibition venues. Further these accommodation units have to be equipped to handle their business requirements. Resorts and convention centers specializing in MICE provide special training to their staff for handling these business travelers and their equipment like beamers, projectors both movies overhead, etc. Any Mega event requires years of planning and construction activity.


There are a variety of (catering, shopping, entertainment and others) that is also a constraint for industry to develop and need to be planned to get the optimum benefit from emerging MICE scenario. The industry has to learn and understand fast so as to develop a MICE destination. International MICE tourists can also be facilitated by giving them information about the climate, dress codes, language, tipping, behavior etc.

Characteristics of Conference and Convention

Small Conferences

Majority of the professional MICE planners want to be responsible for large conferences–the larger the conference the more rewarding and the better the resulting professional status. Traditional MICE planners have a different interest, they are interested in creating the biggest conference possible, their motivation is not essentially associated with the interests of Participants.

In a feedback survey conducted, many people when questioned about their conference experiences opined that they preferred smaller conferences, and when asked them what they meant by small, they gave the figure of under a hundred attendees.

Attendee-Driven Conferences

Unfortunately, a conference agenda generally eliminates, or at the best reduces, the probability of surprising, impromptu sessions of “messiness.” Most people don’t possess the necessary talent of on-the-spot boldness and personality to successfully modify a conference program that has been carefully prepared and scheduled. Unless a conference reserves specific time blocks for attendee-nominated sessions and provides a viable mechanism for attendees to propose and select topics, the event is extremely unlikely to set off considerably from its pre-planned course.An ideal conference gives participants the authority and responsibility to drive what happens within an actually supportive, safe, and reliable procedure. This creates an environment so different from a pre-planned event that it has to be experienced to be fully understood and appreciated. Treating conference participants with dignity, able to ask for what they need and to offer their own wisdom and curiosity, frees people to be creative. In the process, the event expands to encompass the full range of possibilities asked for and offered by participants.

Inclusive Conferences

Well before a conventional conference starts, the publication of the conference proceedings confirms the presence of the keynote speakers, session chairman, presenters, and panelists. By the time the conference starts, attendees would be well aware of the list of speakers and the audiences. Throughout the conference, different groups are initiated and exchange of thoughts and discussion are encouraged in the conference’s public arena, and those who raise queries at sessions, or who socialize with presenters outside the conference sessions.

Structured Conferences

Traditional conferences with a pre-determined program and clear divisions between presenters and attendees are certainly highly organised. A conventional conference starts with ceremonial welcome and logistical announcements. Except when they are trainings or workshops, traditional conference sessions tend to roll from one topic to another. The conference is then usually concluded by some kind of finishing session. In the event there is an absence of a logical progression from start to finish; its structure is determined by logistical concerns rather than the needs of the participants.

Interactive Conferences

The answer is simple: rather than consign networking to an afterthought, something that happens outside the formal conference sessions, we need to move it to center stage— not as a replacement for sharing of content but as an essential, supportive tool for effective learning. And this needs to happen formally at the start of the conference, as an integral part of the format, so that the knowledge and relationships gained can be built on fruitfully throughout the event. Here’s what happens inter personally officially at a peer conference: Participants discover and share the interests, needs, and knowledge of each attendee; the conference supplies tools for people to determine via a shared public space what will happen during the conference; attendees generate, staff, and participate in the resulting sessions; and finally, the conference provides group sessions for private and public individual and group reflection and future initiatives

Community-Building Conferences

Humans share a universal longing for intimacy, closeness, community, and excitement. We are accustomed to suppressing this longing during our day-to-day work activities. A traditional conference offers an opportunity to meet new people, but in a format that de-emphasizes human connection, with attendees sitting facing the same direction listening to others speak. But when conference process is built around attendee interaction, when the very shape and content of a conference is created by the attendees themselves via their active involvement, the whole feeling of the conference changes, becoming energetic, even electric. Friendships develop, community grows, ideas germinate and some flourish. When such a conference acknowledges, allows, and supports the deep desire for human connection, amazing things happen. Though peer conferences are not specifically designed to foster community building, they provide bountiful opportunities for people to meet, and to discover and build community in a meaningful way that works for each individual. The resulting community is organic, reflecting the true will and needs of the participants, rather than anyone’s preconceived agenda

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